Actively AI, founded in 2022, introduces a new approach to improving AI-powered sales tools. The company offers custom "reasoning" models to help businesses identify and engage with their most valuable prospects. This approach aims to replicate the work of top human sales representatives and address the shortcomings of previous AI tools.
Anshul Gupta, co-founder of Actively AI, points out that previous AI sales tools focused solely on contacting a high volume of potential customers, a strategy that didn't prove effective. He emphasizes that AI should not only help reach out to many customers but also assist in finding and targeting the right and most valuable ones. The company claims this approach has been successful, helping clients, such as the fintech company Ramp, generate millions of dollars in additional revenue.
Actively AI has raised $17.5 million in Series A funding, bringing its total funding to $22.5 million, including a $5 million seed round from First Round Capital. The company develops its technology using a combination of AI and reasoning models. The founders, who studied AI at Stanford University, named the company after "active learning," a concept in the field.
With this new approach, Actively AI aims to make AI-driven sales tools more effective and ensure wider adoption of this technology in the market.
