Narmin Farzaliyeva is a professional with over 10 years of rich and diverse marketing experience. She has deep expertise in areas such as strategic marketing across multiple channels, product management, digital transformation, and consumer behavior analysis in both local and international markets.
Throughout her career, she has worked in key leadership roles at global companies such as Coca-Cola, delivering successful projects in e-commerce, omni-channel marketing, brand management, and large-scale international event marketing. This experience has given her a deep understanding of various market dynamics, consumer motivations, and changing trends.
Currently, Narmin is the Head of Marketing at Amazon, one of the most innovative companies globally. Her role is not limited to building marketing strategies – she also contributes to the sustainable development of the brand by combining the principles of product-centric thinking, customer-centric innovation, and data-driven decision-making.
In the podcast, Narmin Khanum talks about the future of marketing, the impact of technology on brands, the role of artificial intelligence, data-driven marketing approaches, and her experiences at a global company like Amazon. She also shares how companies need to remain agile in a rapidly changing digital environment and important skills for future marketers.
