Amazon has successfully launched the first phase of its long-awaited Kuiper satellite internet network by deploying an initial batch of 27 satellites into orbit from the state of Florida. This marks the beginning of a project first announced in 2019, which aims to establish a constellation of 3,236 satellites. The primary goal of the Kuiper project is to deliver high-speed broadband internet access to users around the world, particularly in remote and underserved areas with limited connectivity.
Kuiper is designed to directly compete with SpaceX’s Starlink network, which currently leads the satellite internet industry with over 8,000 satellites in orbit and more than 5 million users. Although Amazon entered the race later than SpaceX, the company is relying on its robust technological infrastructure and expertise in cloud services to gain a competitive edge. Amazon plans to integrate its satellite network with its existing customer base and commercial platforms to enhance its position in the market.
The recent mission was carried out using United Launch Alliance’s Atlas V rocket. While the launch was initially scheduled for April 9, it was delayed due to weather conditions and successfully took place on April 28. Amazon had previously launched its first prototype satellites in 2023, which were successfully tested and deorbited in 2024.
According to regulations from the U.S. Federal Communications Commission (FCC), Amazon is required to deploy half of its planned satellites — 1,618 — by mid-2026. Due to delays, the company may request an extension of this deadline. Nonetheless, Amazon aims to begin offering services in northern and southern regions by the end of 2025.
As part of the Kuiper initiative, Amazon has also unveiled terminal devices that will be used to connect to the network. These devices are expected to cost under $400. One of the terminals is about the size of a vinyl record, while another is compact and portable, roughly the size of a Kindle e-reader.
Amazon's leadership, including Jeff Bezos, holds high hopes for the project, emphasizing that “there can be many winners” in this field. Bezos believes that global demand for internet access has not yet reached saturation, and that Kuiper could play a crucial role in meeting this growing need.
It is also important to note that the project is not solely commercial — the satellites, positioned in low Earth orbit, may also be used in the future for defense and national security purposes. This makes Kuiper not only a technological innovation but also a strategically significant initiative.
