The Azerbaijan Tourism Bureau (ATB) was awarded the “Strategic Partner of the Year” award at the 2025 Trip.com Global Partner Summit. The event was held in Istanbul from 8–11 November 2025 and highlighted ATB’s ongoing partnership with Trip.com Group and its efforts to promote Azerbaijan as a key destination for international tourists.
At the summit, ATB CEO Florian Sengstschmid met with Trip.com CEO Jane Sun to discuss future collaboration opportunities. ATB representatives also met with Trip.com Co-Founder and Chairman James Liang to discuss ways to further develop the partnership.
The summit presented new initiatives aimed at developing global tourism, including improving customer experiences, leveraging artificial intelligence and technologies, and promoting sustainable tourism.
These awards and meetings demonstrate the continued partnership between ATB and Trip.com Group, aiming to provide travelers with greater opportunities and experiences internationally.
