YouTube has released its 2025 Trends Report. The report focuses on the most popular content trends on the platform by region, user behavior, and especially the music used in the Shorts format.
One of the most interesting highlights of the report is that the song “JONY, EMIN – Камин” rose to second place in the list of most used songs in YouTube Shorts videos. The particular popularity of musical content in the Middle East and North Africa (MENA) regions is also one of the main factors influencing this list.
It should be noted that the track “Камин” was uploaded to YouTube in 2020 and has currently accumulated 234 million views. This is also considered an indicator of its stable popularity over the years.
YouTube’s 2025 report once again confirms the growing role of short video formats and music-oriented content on the global platform.
