Having decided to roll out its blue tick verification system for businesses in March, which was launched for individual content creators, Meta plans to bring the feature to WhatsApp as well. This development will help businesses create a more visible and reliable profile on Meta's social media platforms.
The blue mark was originally introduced to indicate that content creators are verified and trusted. Now extending this feature to businesses will allow them to have a more authentic and reliable identity on the platform. Credibility plays a particularly important role in consumer interactions with brands.
Companies will pay $21.99 per month for each Facebook or Instagram account for a "Meta Verified" subscription, Meta CEO Mark Zuckerberg said. A bulk subscription option was also offered for both platforms, setting a total fee of $34.99 per month. But the price of WhatsApp has not been specified yet.
This paid verification badge will not only give businesses a blue tick but also help them rank higher on Facebook and Instagram. Thus, they will be able to reach a wider audience. In addition, businesses will be offered additional features to better promote their policies and identity.
Meta, which plans to move to a similar verification system on WhatsApp, will allow businesses to participate more effectively on the platform. Businesses will be able to communicate more effectively with their customers, enabling multiple employees to communicate with customers at the same time.
This new feature of Meta is seen as a strategic step towards strengthening the presence of businesses on social media platforms and presenting a more reliable profile to consumers.
