Umico, one of the digital trading platforms in Azerbaijan, has officially announced that it has changed its name to "birmarket" after going through a rebranding process. This change was made based on a strategic decision to join the Bir Ecosystem, which operates under PASHA Holding.
The new name - birmarket - symbolizes the company's role as the trading engine of the Bir Ecosystem. From this stage, the platform will continue to operate as a structure that creates real value for buyers, sellers and the economy as a whole.
According to the company's statement, the birmarket brand combines the following values:
To be the leading trading platform in the Bir Ecosystem;
Commitment to the principles of simplicity, consistency and long-term customer trust;
Creating real benefits for both consumers and entrepreneurs by improving the shopping and selling experience;
Establishing a solid foundation for more targeted and sustainable development.
With the new "birmarket" brand, the company aims to further strengthen its leadership in the field of digital trading within the country and in the region.
