Apple plans to introduce its smart glasses by the end of 2027. According to reports, the company aims to compete with traditional eyewear manufacturers, not only with Meta's Ray-Ban smart glasses, but also with traditional eyewear manufacturers.
Apple aims to present the product not as a niche device for technology enthusiasts, but as an everyday accessory for iPhone users. The company's smart glasses will reportedly come with various frame options, iPhone integration and a new Siri assistant equipped with artificial intelligence functions.
It is expected that the device will have the ability to take photos and videos, receive calls, display notifications and assist the user with voice commands.
