Rauf Ghulamaliyev, CEO of Birmarket, shared the company’s annual growth metrics for the third quarter of 2025. The CEO stated that the platform’s supply liquidity increased 15-fold over the past nine months, attributing this achievement to a well-structured business strategy.
According to the company’s official statistics, compared to last year, the total number of purchases on the platform increased by 78%, while the number of active buyers rose by 40%. The most significant growth was recorded in the partner network: the number of merchants increased by 107%, and their onboarding process was accelerated by 11 days. As a result of this optimization, the volume of new product variants (SKUs) added to the platform grew by 144%.
Rauf Ghulamaliyev attributed the success to three main factors: expanding the supply chain, generating demand by increasing traffic, and establishing a flexible operational system that connects both sides. Consequently, significant growth was observed in strategic categories such as "Beauty" (+129% purchases), "FMCG" (+140% purchases), and "Home, Auto, Sports" (+88% purchases).
The company’s primary goal is to enhance category depth to ensure customer loyalty and maximize consumers’ usage frequency of the platform.
