Elon Musk, the new owner of the X platform, continues to take steps to redesign the platform. In particular, Musk plans to make radical changes to the visual side of the platform, aiming to remove interaction details such as the number of likes, reposts and shares that users encounter on the homepage.
This new strategy from Musk aims to reduce the information density that users encounter on the home page, thus providing a simpler, more focused experience. This new approach will not include details such as the number of likes or reposts below the post. However, Musk said details of these interactions will be made available to users when they click on a tweet.
Musk's move has raised questions about how the platform will affect interactions between users. In particular, the popularity and influence of a tweet can be understood through these numerical details. For advertisers, these engagement numbers were a critical tool to measure the success of their campaigns.
Elon Musk has also made changes to how interaction numbers are displayed. For example, 2498 likes are now rounded up to 2.5 thousand likes. This was done to make it easier and faster for users to receive interaction data.
