Following criticism from renowned investor Warren Buffett, Kraft Heinz’s stock lost approximately 7% in value. In an interview with CNBC, Buffett expressed his disappointment with the company’s plan to split into two separate entities. He noted that he does not see this move as a necessary solution.
It is worth mentioning that Buffett was the main architect of the 2015 merger between Kraft and Heinz. While he admitted that the original merger may not have been a perfect idea, he emphasized that separating the companies again would not necessarily resolve the problems.
According to the split plan, the company will divide into two new entities:
North American Grocery Company (approximately $10 billion in value) — which will include products such as Oscar Mayer, Kraft Singles, and Lunchables.
Global Taste Elevation (approximately $15 billion in value) — covering Heinz ketchup, Philadelphia cream cheese, Kraft Mac & Cheese, and other well-known brands.
Since the merger, Kraft Heinz has faced financial difficulties. The company has lost $57 billion in market value, incurred a $15 billion write-down in 2019, and experienced a $9.3 billion loss in Q2 2025.
