OneDome, a fintech and real estate platform that integrates various stages of the home buying process in the UK, has received a £7.5 million ($10 million) investment from state-owned broadcaster Channel 4. This is the latest investment made under Channel 4’s media-for-equity programme.
OneDome’s HomeBuyer service offers homebuyers a range of services including mortgage advice, legal documentation and transaction management.
Earlier this year, the company acquired Trussle, an online mortgage platform backed by high-profile investors including Goldman Sachs.
OneDome aims to account for 10 per cent of all home buying transactions in the UK within the next five years.
Since the acquisition of Trussle, the company now brokers around £5 billion in mortgages annually and processes thousands of property transactions every month.
Under the agreement, Channel 4 Ventures will initially provide OneDome with £5 million in media resources. A further £2.5 million will be invested as additional investment once certain business results have been achieved.
According to the plan of the parties, a large-scale advertising campaign will be launched in 2026 to promote the HomeBuyer service as part of this partnership.
The OneDome startup is already profitable and plans to triple its revenue by the end of 2026.
The founder and CEO of the startup, Azerbaijani Babek Ismayildır O, said in a statement to the media:
“The process of buying a house is currently very complicated and stressful. People are forced to contact various service providers after work. We offer buyers a single service package that combines all these stages, provided at a fixed price.”
Vinay Solanki, head of Channel 4 Ventures, said that this partnership brings added value to the companies by combining the strong advertising capabilities of television with investment experience:
“OneDome aims to make the complex and important process of buying and selling a home simpler, more transparent and faster. The company is already one of the fastest growing startups in the UK and we believe it can revolutionize this sector.”
OneDome said that this investment is part of a wider funding round that will be announced by the end of the year.
