Perplexity is rolling out a new feature that will let Pro subscribers purchase a product without leaving its AI search engine. When searching for a product using Perplexity, Pro members based in the US can now choose a “Buy with Pro” button that will automatically order the product using saved shipping and billing information.
Perplexity says all products purchased through Buy with Pro come with free shipping. For products that don’t support Buy with Pro, Perplexity will redirect users to the merchant’s website to complete their purchase.
When asked whether Perplexity gets any kickback from sales made through its Buy with Pro button, Perplexity spokesperson Sara Platnick said, “As of now, we do not,” adding that “there’s no commercial element” to the feature.
Users who aren’t subscribed to Perplexity’s $20 / month Pro option will still see other updated AI shopping features, including new product cards that will appear for product-related searches. For users in the US, these cards show a product image and its price, along with AI-written summaries of key features and reviews.
