The online streaming platform "Ivi" is taking steps to enter the Turkish market. The company has already launched its streaming service, "ivi," and the mobile app is now available on Google Play. The platform’s main catalog includes purchased TV series and programs from local television channels.
This move aims to strengthen "Ivi's" position in international markets and acquire a new user base. Turkey, known for its rich culture and developed media infrastructure, presents a significant potential market for the platform.
"Ivi's" entry into the Turkish market will also increase regional competition and offer users a broader content selection. The company’s future plans include collaborating with local producers and offering content tailored to Turkish viewers' preferences.
