HockeyStack, a startup focused on enhancing the efficiency of marketing teams, has secured $20 million in Series A funding led by Bessemer Venture Partners, with participation from Y Combinator, Uncorrelated, and QNBEYOND Ventures.
Founded by Arda Bulut, Buğra Gündüz, and Emir Atlı, the startup provides B2B companies with insights by analyzing customer acquisition and sales channels. With AI-powered reports and account-based marketing (ABM) solutions, HockeyStack helps businesses create more sales opportunities.
In June 2023, HockeyStack was accepted into Y Combinator's accelerator program and later secured $2.7 million in funding from General Catalyst and other investors in November of the same year.
Recently, the startup introduced Odin, an AI-powered tool designed to help marketing teams better understand their potential customer base without the need for additional workforce or technology adaptation. Notable clients include Outreach, 8x8, and Sumo Logic.
Previously operating solely in the U.S., HockeyStack now plans to use the investment to expand its team and establish a new engineering hub in Turkey. CEO Buğra Gündüz shared the company's future vision: "Our clients currently manage over $20 billion in campaign spending through HockeyStack. Our goal is to deliver AI-powered products that make revenue optimization even easier."
