TikTok is launching its e-commerce platform, TikTok Shop, in France, Germany, and Italy. The platform has been available in the UK since 2021 and is now expanding to more countries in Europe.
TikTok Shop is also operational in the US, where it saw strong sales during the holiday season, but the future of TikTok in the US remains uncertain.
TikTok is aiming to attract more sellers from Europe to its platform, as many sellers on the platform are based in China. TikTok's representative, Jan Wilk, mentioned that they are already working with sellers in France, Germany, and Italy, and TikTok Shop will be available in these countries starting next Monday.
TikTok plans to offer a wider variety of products and different price ranges on its platform. For example, Wilk pointed out that there is a UK-based store on TikTok Shop selling second-hand luxury items, including Birkin bags.
