Paywall, one of Turkey’s leading financial technology (fintech) startups, is preparing to introduce a new product called Fraud LLM — the country’s first fintech-focused, on-premise (locally hosted) Large Language Model (LLM). This model offers a completely new and innovative approach to combating fraud by leveraging artificial intelligence technologies.
Last year, Paywall secured investment at a $7 million valuation. The company has since evolved from being just a payment orchestration platform to becoming a Fintech Service Builder — a technology provider that builds financial infrastructures and develops products on top of them.
Currently, Paywall operates in four main areas:
Payment orchestration and automation
Centralized card storage system
Closed-loop digital wallet infrastructure
Fraud LLM: a technological revolution in financial security
Fraud LLM, the first major product under Paywall’s new strategy, is about to enter a Private Beta phase, where a limited number of companies will participate in testing. The launch will be announced on Paywall’s official social media channels.
This new model not only detects fraud incidents but also provides insights on where, how, and why these incidents occur, enabling proactive risk management.
CEO’s statement: “We are reshaping the game”
Paywall’s CEO, Arif Ferah, stated:
“We set out not only to simplify processes for companies in Turkey but to revolutionize the fintech ecosystem and reshape the game. Innovation is now essential, and outdated technologies cannot keep up. An AI-first approach that combines security and flexibility has become a necessity.”
He added that Fraud LLM was developed not only for Paywall but also for other fintech companies, achieving an accuracy rate of 96%, which is significantly higher compared to traditional fraud detection systems.
Paywall’s vision extends beyond offering standalone products — the company aims to empower other technology and fintech firms to build their own solutions on top of this infrastructure. This strategy positions Paywall not just as a service provider, but as a key technology creator and ecosystem shaper.
Fraud LLM represents a critical example of how artificial intelligence can solve real-world industry problems and has the potential to usher in a new era of fintech innovation in the region.
