Yandex has expanded its global support for channel authors and media organizations operating on the Telegram platform. Now content creators will be able to earn money from their Telegram channels without looking for advertisers through Yandex Ads.
Yandex Advertising Network (YAN) unites more than 18 thousand Telegram channels in different countries of the world, and the total audience of these channels is more than 320 million. Since 2023, thanks to the monetization model implemented on Telegram through Yandex Ads, channel owners have earned more than $ 57 million in revenue. In 2025, investments in advertising on Telegram doubled.
Yandex Ads automatically serves ads that are relevant to the topic and audience to both new and popular Telegram channels with more than 1,500 subscribers. This system simplifies receiving payments and allows authors to focus on developing content.
