Duolingo announced in April that it would transform into an "AI-driven" company and began reducing the number of contract workers. Using new artificial intelligence technologies, the company added 148 new language courses, more than doubling its language offerings.
Although some users have expressed dissatisfaction with these changes, the company’s financial results tell a different story. Duolingo expects to exceed $1 billion in revenue this year, with daily active users increasing by 40% compared to last year.
CEO Luis von Ahn stated that some of his comments about artificial intelligence were misunderstood, leading to criticism on social media. In response, the company started sharing more positive content on social platforms, which has had a beneficial effect.
Despite ongoing criticism in TikTok comments regarding Duolingo’s AI strategy, the company clarifies that these videos are created by their team.
Overall, while public opinion remains mixed, Duolingo’s revenue and user numbers continue to grow, which remain the company’s primary focus.
