Paris-based startup Brevo, which operates in the field of customer relationship management (CRM), has raised a new investment of $583 million. With this funding, the company’s valuation has surpassed $1 billion, making it a unicorn. The investment round included global funds such as General Atlantic and Oakley Capital, along with Brevo’s existing investors.
The startup will use the newly raised capital to accelerate its growth, particularly to strengthen its presence in the U.S. market. Currently, the U.S. accounts for 15% of Brevo’s total revenue and is considered one of its three largest markets after France and Germany.
Founded in 2012 under the name Sendinblue, the startup now serves more than 600,000 users. Its customer base includes companies such as Carrefour, H&M, and eBay. Having acquired 11 different companies to date, Brevo offers a unified platform for email marketing, automation, and CRM solutions to a wide range of clients—from small and medium-sized businesses to large enterprises.
The company has also revealed its future plans. Over the next five years, Brevo intends to invest €50 million in artificial intelligence technologies. The goal is to further enhance automation processes and personalized customer experience. This move shows that the startup is preparing to compete globally with market leaders such as HubSpot and Salesforce.
Brevo CEO Armand Thiberge commented on the competitive landscape:
“In the end, the one with the best product wins. Right now, the race is about who will create the most comprehensive and easiest-to-use product in the sector.”
