According to Mark Gurman, Apple plans to expand its product line in the second half of 2026 with several new premium devices. These include a foldable iPhone model, AirPods with a camera, and a MacBook with an OLED display.
According to the journalist, it would make sense for these devices to be presented under the Ultra brand. Currently, the company already uses this name for products such as the Apple Watch Ultra and CarPlay Ultra. Usually, the “Ultra” brand is applied to Apple’s top-end models.
Although some media outlets presented Gurman’s possibility as a fact, the journalist later stated that this was only a possibility. According to him, Apple is currently expanding its product line mainly by improving existing products.
