JD.com, one of China’s largest e-commerce platforms, has reached an agreement to purchase Ceconomy, a leading German consumer electronics retailer, for €2.2 billion.
This acquisition will give JD.com access to Ceconomy’s network of about 1,000 physical stores and its online sales channels across Europe. The deal is expected to be completed in the first half of 2026.
Ceconomy operates well-known brands such as MediaMarkt and Saturn, employing around 50,000 people across several European countries.
Ceconomy’s CEO, Kai-Ulrich Deissner, said, “This partnership comes at exactly the right time. With JD.com’s cutting-edge technology and global retail expertise, we will accelerate our growth.”
Following the announcement, JD.com’s shares listed in Hong Kong fell by 2.4%, while Ceconomy’s shares on the Frankfurt stock exchange rose by 6.9%.
In recent years, JD.com has been expanding globally. In 2022, it launched the multi-channel retail brand Ochama in the Netherlands and recently started piloting the Joybuy online marketplace in the United Kingdom.
JD.com’s CEO Sandy Xu stated, “We will use advanced technology to speed up Ceconomy’s transformation and work closely with the team to strengthen capabilities. Our goal is to grow the Ceconomy platform across Europe and create long-term value for customers, employees, investors, and local communities.”
This acquisition is expected to boost JD.com’s presence in the European market and open new growth opportunities in e-commerce.
