Promotion of Azerbaijan’s Digital Transformation – The First “Mastercard–Fintech” Collaboration via m10 Combining Global Expertise with Local Innovation
Enhancing Daily Payment Convenience – instant one-tap activation, support for Apple Pay and Google Pay, NFC-based transport payments, and soon-to-launch personalized loyalty programs.
m10, a fintech solution within a broader ecosystem, and the global leader in digital payment technologies, Mastercard, today announced the launch of the m10 digital card. As a fully digital payment solution, the m10 card aims to provide secure, convenient, and inclusive financial services in Azerbaijan.
This partnership marks the first collaboration between a fintech brand in Azerbaijan and Mastercard. It combines Mastercard’s global expertise with m10’s local innovation, supporting the country’s transition to a modern, digital-oriented economy.
The digital card, supported by Mastercard, is activated instantly within the m10 app and offers users a seamless mobile payment experience both domestically and internationally. With flawless integration, practical digital tools, and soon-to-be-launched personalized loyalty programs, this solution is recognized globally while fully meeting the needs of Azerbaijan’s rapidly growing digital user base.
The m10 digital card shares the same balance as the m10 wallet and does not require opening an additional account. Users can immediately add the card to Apple Wallet or Google Wallet and start making online, offline, and international payments within seconds. Verified (KYC-completed) users can activate the card with a single tap and gain access to contactless payments, online purchases, NFC-based transport payments, offline payment capabilities, and an interactive card interface that responds to user actions.
The collaboration leverages Mastercard’s advanced security and anti-fraud technologies to ensure safe and reliable transactions. Together, m10 and Mastercard aim to contribute to long-term digital adoption, financial literacy, and sustainable economic growth in Azerbaijan.
Leyla Məmmədova, Head of Product at m10, stated:
"m10 has always focused on providing users with a convenient, intuitive, and human-centered financial experience. With the launch of our digital card, we elevate this vision to a completely new level. The card offers a unique customer experience, easy activation, and maximum convenience for everyday use – all fully integrated into the m10 app. This is not just a new feature; it is a key milestone in m10’s development and takes us to a new stage in digital financial services. Our goal is to ensure that users feel confident, satisfied, and fully empowered as they adopt modern digital payment habits."
The launch of the m10 digital card further strengthens the ongoing transformation within the ecosystem, enhancing operational integration, simplicity, and digital convenience. This step aligns with Azerbaijan’s broader vision of innovation-driven, cashless economic development. By combining global payment infrastructure with local digital innovation, m10 and Mastercard provide millions of users with secure, globally accepted payment capabilities directly through their mobile devices.
