OpenAI has acquired Roi, an AI application that provides personalized financial and investment advice. The acquisition was announced by Roi’s co-founder and CEO, Sujith Vishwajith, on his X social media account.
According to TechCrunch, of the four-person Roi team, only CEO Vishwajith will join OpenAI. While the financial details of the deal remain undisclosed, the Roi app will cease serving users starting October 15.
Founded in 2022 in New York, Roi allowed users to consolidate their entire financial portfolios—from stocks and cryptocurrencies to real estate and NFTs—into a single app, providing personalized investment recommendations. A major appeal of the app was that it let users choose their own communication style and tone.
Vishwajith stated that their goal in creating Roi was “to make investing accessible to everyone.” Over time, he realized that personalization is not only the future of finance but a core principle for all software.
This approach aligns perfectly with OpenAI’s current strategy. The company has recently expanded beyond being solely an API provider into consumer-facing products, developing tools such as the personalized news app Pulse, the video platform Sora, and Instant Checkout, which allows users to make purchases directly via ChatGPT.
To strengthen this strategy, OpenAI recently brought in former Instacart CEO Fidji Simo to lead its consumer applications team.
In recent months, OpenAI has also acquired startups like Context.ai, Crossing Minds, and Alex. With the acquisition of Roi, OpenAI further enhances its capabilities in personalization and user engagement.
