Shein announced plans to invest 10 billion yuan (about 1.5 billion U.S. dollars) in supply chain development in Guangdong province. The investment will be focused on building intelligent supply systems and supporting cross-border e-commerce in the region over the next three years, said the company’s founder Xu Yangtian.
The move is seen as a departure from Shein’s previous strategy. The company had recently relocated its headquarters to Singapore and was considering a U.S. listing.
Founded in Nanjing, Shein currently works with about 10,000 suppliers around Guangzhou and supports more than 600,000 jobs in the region. At the same time, the company is facing legal challenges in the United States over tariff pressures, regulatory investigations, product safety and data privacy.
