The European Commission has imposed a fine of €2.95 billion on Google. The main reason for this fine is the company’s violation of the European Union’s antitrust regulations.
According to the Commission’s investigation, Google abused its market power and treated competitors unfairly. Specifically, the company used its advertising platforms, particularly a tool called AdX, to give unlawful preference to its own advertising services. This made it harder for rivals to enter the market.
In addition to the fine, the Commission demanded that Google end these unfair practices within 60 days. In other words, the company must not favor its own services on its platforms or discriminate against others.
Google, however, disagrees with this decision and has announced that it will file an appeal. The company’s representatives argue that their services are not anti-competitive; on the contrary, they claim the advertising market has become more accessible.
This is the second-largest fine the European Union has ever imposed on Google.
Interestingly, the decision has been criticized not only by Google but also by Donald Trump, who called such fines “unfair” and promised to take necessary steps to protect U.S. companies. This case has sparked serious debates both in the field of technology and in international politics.