Chinese manufacturers have started offering imitation versions of popular luxury brands at lower prices to U.S. shoppers via TikTok. Videos on the platform claim to sell discounted versions of items like Hermès bags, Birkenstock shoes, and other high-end products. However, many of these products are not genuine but are either imitations or unbranded alternatives.
This strategy appeals to consumers in the U.S. who are dissatisfied with high prices and tariffs. By presenting their products directly to foreign consumers, Chinese manufacturers are attempting to influence changes in trade dynamics and consumer attitudes towards branded goods. These TikTok videos are part of a new marketing approach aimed at strengthening the position of Chinese manufacturers in the global market.
Experts view this activity as a potential factor that could escalate trade tensions between the U.S. and China. Additionally, it may erode consumer trust in branded products.
