Under the agreement, KDP will also gain ownership of other well-known coffee brands in JDE Peet’s portfolio, including Tassimo, L’OR, Douwe Egberts, and Senseo. This major deal will significantly increase Keurig Dr Pepper’s share of the coffee market, bringing it closer to giant competitors like Nestlé and Starbucks.
Experts say this is one of the largest transactions in the global coffee industry in recent years. The rise in coffee consumption and the expansion of online sales intensify the competition among major companies to secure market dominance.
Currently strong in the U.S. market, KDP aims to expand its influence in Europe and other international markets through this acquisition. Analysts predict that once the deal is completed, Keurig Dr Pepper will become one of the key players in the global coffee market.
