Created by Dream Games, Royal Match has overtaken Candy Crush Saga, the long-time top mobile game. According to July statistics, Royal Match earned $112 million with 14.6 million downloads, while Candy Crush Saga had 14.4 million downloads and $104 million in revenue.
According to information shared by Sensortower, advertising strategy has been a key factor in Royal Match's success. Dream Games invested heavily in paid advertising channels to promote the game, resulting in 61.5% of Royal Match downloads coming from paid advertising channels.
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However, there are some areas where Candy Crush still stands out in this competition. The most striking difference is seen in the number of daily active users. Candy Crush has 18 million daily active users, while Royal Match has 15 million. However, given that the Royal Match is set to launch in February 2021, it is predicted that this gap could be closed shortly. In addition, the share of Candy Crush downloads from organic sources is quite high. About 80% of game downloads come from organic channels. This is considered an indicator of the game's popularity and user loyalty.
