Oura, the startup best known for its “smart rings,” is preparing to close its Series E funding round by the end of this month. According to Bloomberg sources, the company plans to raise around $875 million, which would increase its valuation to approximately $10.9 billion.
This new valuation shows that the company’s worth has doubled in just one year. In December 2024, Oura raised $200 million at a valuation of $5.2 billion. The startup plans to use the newly raised funds to expand production, increase its presence in international markets, and invest in product development.
Although Oura CEO Tom Hale declined to comment on the investment, he did share some figures about the company’s success. According to him, Oura has sold 5.5 million rings to date. By the end of 2025, the startup’s revenue is expected to surpass $1 billion.
The growing investment and sales figures confirm the rising interest in smart rings within the wearable technology market. Oura launched its latest model, the Oura Ring 4, in 2024 and aims to release new models every year going forward.
