The number of people using the Internet in Azerbaijan is increasing every day. Internet users especially use social media. TikTok, Instagram, Whatsapp, Telegram applications are popular in our country.
Internet users in Azerbaijan
In January 2024, there were 9.19 million Internet users in Azerbaijan. By the beginning of 2024, the level of internet usage in Azerbaijan was 88.0 percent of the total population. From January 2023 to January 2024, the number of Internet users in Azerbaijan increased by 46 thousand (+0.5 percent). For perspective, these user figures show that 1.25 million people in Azerbaijan did not use the Internet at the beginning of 2024, which means that 12.0 percent of the population was offline at the beginning of the year.
Internet speed
Data published by Ookla show that internet users in Azerbaijan had the following internet connection speeds at the beginning of 2024:
- Average mobile internet connection speed via mobile networks: 45.45 Mbit/s.
- Average fixed internet connection speed: 33.03 Mbps.
Ookla's data shows that the average mobile internet connection speed in Azerbaijan increased by 10.85 Mbit/s (+31.4 percent) in the twelve months to the beginning of 2024. At the same time, "Ookla" data shows that the speed of connection to fixed internet in Azerbaijan increased by 6.03 Mbit/s (+22.3 percent) in the same period.
Social media statistics for Azerbaijan in 2024
In January 2024, there were 6.10 million active social media users in Azerbaijan. From the beginning of 2023 to the beginning of 2024, the number of social media users in Azerbaijan increased by 2.8 million (+87.6 percent). At the beginning of 2024, the number of social media users in Azerbaijan is equal to 58.4 percent of the total population.
In January 2024, 66.4 percent of Azerbaijan's total internet user base (regardless of age) used at least one social media platform.
Facebook users in Azerbaijan in 2024
Data published in Meta's advertising resources show that at the beginning of 2024, Facebook had 1.60 million users in Azerbaijan. The figures published in Meta's own tools show that the potential advertising coverage of Facebook in Azerbaijan increased by 100 thousand (+6.7 percent) from January 2023 to January 2024. For more recent context, the same data shows that from October 2023 to January 2024, the number of users in Azerbaijan that marketers can reach with ads on Facebook decreased by 50 thousand (-3.0 percent).
Instagram users in Azerbaijan in 2024
Figures published in Meta's advertising tools show that at the beginning of 2024, Instagram had 4.05 million users in Azerbaijan. The advertising coverage of Instagram in Azerbaijan was equal to 38.8 percent of the total population at the beginning of the year. At the beginning of 2024, 47.4 percent of Instagram's advertising audience in Azerbaijan were women, and 52.6 percent were men. Data published in Meta's planning tools show that Instagram's potential advertising reach in Azerbaijan increased by 800,000 (+24.6 percent) from January 2023 to January 2024.
TikTok users in Azerbaijan in 2024
Figures published in ByteDance's advertising resources show that at the beginning of 2024, TikTok has 6.10 million users aged 18 and over in Azerbaijan. At the beginning of 2024, TikTok ads reached 80.3 percent of all adults 18 and older in Azerbaijan.
LinkedIn users in Azerbaijan in 2024
At the beginning of 2024, LinkedIn has 830,000 "members" in Azerbaijan. LinkedIn's audience in Azerbaijan was equal to 8.0 percent of the total population.
LinkedIn prevents people under the age of 18 from using its platform, so it is also useful to know that in 2024, 10.9 percent of the "eligible" audience in Azerbaijan will use LinkedIn.
At the beginning of 2024, 37.2 percent of LinkedIn's advertising audience in Azerbaijan were women, and 62.8 percent were men. Data published in LinkedIn's planning tools show that between the beginning of 2023 and the beginning of 2024, LinkedIn's potential advertising reach in Azerbaijan increased by 160,000 (+23.9 percent).
X users in Azerbaijan in 2024
The figures published in the advertising resources of X (Twitter) show that at the beginning of 2024 X had 255.9 thousand users in Azerbaijan. This number means that X's advertising coverage in Azerbaijan was equal to 2.5 percent of the total population at that time. At the beginning of 2024, the company's own data showed that 33.4 percent of X advertising audience in Azerbaijan were women, and 66.6 percent were men.
Mobile communication in Azerbaijan in 2024
Data from GSMA Intelligence show that by the beginning of 2024, 11.81 million mobile devices were in use in Azerbaijan. In January 2024, the number of active mobile devices in Azerbaijan will reach 113.2 percent of the total population was equal. Between the beginning of 2023 and the beginning of 2024, the number of mobile devices in Azerbaijan increased by 395 thousand (+3.5 percent).
