Insider last May last year completed a Series D round of $105 million in investment.
Insider the first unicorn in the field of software and SaaS of our Türkiye, raised $500 million in the Series E investment round led by General Atlantic, an American PE company that invests in start-ups and companies at the growth stage.
Turkish startup completed a round in May last year and received $105 million in investment from its existing investors, including Qatar Investment Authority (QIA) and Esas Private Equity. With the new investment round announced today, Insider's total investment since inception has reached $774 million.
In the past year, Insider, which has attracted huge brands such as Nike and Adobe to its platform in the global arena and introduced the patent-pending artificial intelligence technology called Sirius AI, with this investment, will expand its R&D operations in the first stage to scale its artificial intelligence solutions and further develop the omnichannel marketing experience it provides. plans to do.
The startup's long-term goal is to expand its global presence by attracting new talent from around the world. Currently, Insider, which operates in 28 countries and 5 continents, will prioritize the geography of the US. Having tripled its growth in the region since first entering the US, Insider aims to take advantage of the doors General Atlantic will open to capture the market and make new acquisitions globally, with the US as its top priority.
"We believe the steps we will take will position Insider as the clear leader in marketing."
Speaking about Insider's roadmap after the investment, Hande Chilingir, Insider's founder and CEO, said, “Our goal is to ensure that marketing and user experience teams feel no barriers to user interactions. This historic investment we received will ensure that we do this in two main ways," he said.
"Initially, this investment will fuel our great progress in AI. Insider has been a leader in AI for over 10 years; we were the first company to introduce predictive AI models in user experience. This has put us in a position to naturally integrate productive AI into our platform. Productive AI will end years of inefficiencies in marketing and user experience by increasing resources, automating repetitive tasks, and eliminating predictive tasks, allowing teams to focus on more strategic work and gain faster growth opportunities for their brands and will be more productive.We are at the beginning of an artificial intelligence revolution that will completely change the marketing technology industry, and Insider is the force that will lead this change.
Second, this AI advancement will further strengthen our position as an AI-friendly converged SaaS tool in the market. Unlike traditional technology companies that focus on just one area or product, our approach has always been to create industry-leading products that are best in their field and integrate them into a single platform that outperforms all other single point solutions. We believe these two differentiating features will position Insider as the clear leader for marketing and user experience teams.”
"We will add 200 more engineers to our team."
In addition to Hande Chilingir, other founding partners, Muharrem Derinkök and Serhat Soyuerel, also shared their views on the areas where the new investment will be used and the innovations that Insider has presented to companies in the last year.
Speaking about the two-year plan, Muharrem Derinkök, Founding Partner and CPO of Insider, said, "This investment will allow us to advance our AI-focused roadmap and strengthen our 350-plus-employee engineering teams with 200 new employees. Over the next two years, from We plan to continue to focus on making our AI-enabled omnichannel experience and customer engagement platform a reality. he said.
In addition, Serhat Soyuerel, Insider's founding partner and CRO, talked about the brands that have chosen them in the past year, saying, "Many want to move away from traditional marketing clouds that limit their growth. We set out to help users who want to move from these traditional tools to Insider. We've developed a custom migration plan to ease their transition.In the past year alone, 150 brands have migrated to Insider using our built-in automatic migration tool and pre-installed integrations, and with us, over previous service providers.
they achieved 5 times more efficiency on the value scale.” he noted.
Insider, currently the leading provider of marketing tools for companies, enables a company to see all its marketing operations across different channels on a single platform and take customer experience management to a higher level. Startup; Supporting more than 12 channels including WhatsApp, SMS, email, web and app, it enables marketing teams to accurately analyze first-party data in real-time.
