YIĞIM Payment System shares the first results with the public after the start of accepting online payments with American Express (AMEX) cards. Since the introduction of this service, implemented jointly with the International Bank of Azerbaijan (IBB), more than 30 partners have already joined the system, and it is planned to increase this number to 300 within the next two months.
The total transaction turnover in the first two weeks exceeded 300,000 manat, which is an indicator of the high demand for AMEX cards among international customers and the growing interest of Azerbaijani businesses in globally recognized and reliable payment methods.
An additional advantage of accepting American Express cards is that the owners of these cards are usually customers with a high income level, which means high sales potential for businesses. According to statistics, AMEX users make purchases with a higher average amount compared to other cardholders. In addition, accepting American Express cards has a positive impact on the reputation of the business, builds trust among customers, and causes the company to be associated with quality and premium service.
These results once again prove how relevant American Express cards are for the premium customer segment, including tourists and business travelers from the United States, Canada, the United Kingdom, Germany, France, Australia, Brazil and 198 other countries and territories.
American Express in the world - key statistics
In 2024, Amex cardholders made purchases worth a total of 1.55 trillion US dollars. American Express cards are accepted at more than 66 million points of sale around the world, making them one of the most widespread and recognized payment instruments in the world. These figures prove that American Express is one of the leading players in the global payments market and provides businesses with access to a paying international audience.
A strategic step in the development of digital payments in Azerbaijan
Thanks to the introduction of online acquiring with American Express cards, YIĞIM Payment System and ABB continue to develop the country's online payment infrastructure, opening up new opportunities for businesses to attract customers from different countries of the world and improve their service levels.
Leading representatives of the hotel and tourism sector, such as Hilton Hotel, Hilton Garden Inn, Fairmont Baku, Fairmont Baku Spa, LandMark Hotel, Hertz, Qalaalti Hotel, River Inn Hotel, Fly Inn Baku, Macara Sheki Hotel, Chenot Palace, Xezer Inci Hotel, Port Rivolli, have already joined the service of accepting online payments with American Express cards.
About YIĞIM Payment System
YIĞIM Payment System is a leading fintech company in Azerbaijan and the first payment organization in the country to receive the PCI DSS international security certificate. The company provides innovative and secure payment solutions for individual and corporate clients, and was also the first company to implement online payment options via Google Pay and Apple Pay in Azerbaijan.
The company's mission is to create a convenient, reliable and secure digital payment ecosystem that contributes to the development of a cashless economy in the country. The main areas of activity include the integration of modern technologies, the development of digital financial services, ensuring maximum security of transactions and supporting innovations in the fintech field.
