Google has announced a new initiative called the “AI Futures Fund” aimed at supporting startups operating in the field of artificial intelligence. Through this program, selected startups will gain access to the latest tools developed by Google’s AI research lab, DeepMind. The fund will support startups ranging from early-stage to more advanced phases, offering various forms of assistance tailored to each company’s needs.
This support includes early access to AI models developed by DeepMind. Additionally, founders will have the opportunity to collaborate directly with experts from DeepMind and Google Labs, benefiting from their technical expertise. Startups will also receive Google Cloud credits, and some may even be eligible for direct financial investment from Google.
A Google spokesperson noted that the fund does not operate in traditional batches or cohorts. Instead, applications are considered on a rolling basis, with no fixed deadline. When the fund encounters startups that align with its mission, investment decisions may be made accordingly. While the exact size of the fund has not been disclosed, investment amounts will vary depending on a startup’s stage and specific needs.
Some startups have already benefited from the program. For example, Viggle, a platform that allows users to create memes, and Toonsutra, an app for webtoon enthusiasts, have both participated in the initiative. Startups can begin submitting applications as of May 12.
In recent months, Google has made significant commitments to support scientific advancement and emerging talent in the AI space. In November of last year, Google.org — the company’s philanthropic arm — announced a $20 million grant to support researchers and scientists working in AI. Prior to that, in September, CEO Sundar Pichai unveiled the $120 million Global AI Opportunity Fund, which aims to expand AI education and training across the globe. Additionally, a $20 million accelerator program was launched to support nonprofit organizations developing generative AI technologies.
Google’s previously launched “Google for Startups Founders Funds” continues to support entrepreneurs from diverse backgrounds and industries, including those working in AI. In 2025, the fund is expected to begin investing in AI-focused startups in the United States, with further details to be announced.
The “AI Futures Fund” is seen as a significant move to foster both technological innovation and inclusive progress. With consistent initiatives like these, Google is playing a vital role in shaping the future of artificial intelligence.
