“Google” has lost a significant portion of its market share in Azerbaijan. Over the past year, the company’s position as a search engine has weakened, with its share declining by more than 8%.
According to official statistics, in August 2024, Google’s market share was 89.8%, but by the end of the year, it had dropped to 84.75%. By June 2025, the company’s share further declined to 79.81%.
Experts note that growing interest in alternative search engines and emerging digital trends have affected Google’s position. Nevertheless, the company still maintains a leading position in the country’s market.
In summary, although Google has lost nearly 10% of its market share in Azerbaijan in recent years, it remains the primary choice for users despite rising competition
