HalalBooking has reached a significant milestone with $75 million in sales. Despite a modest 3% increase in international tourism revenue, the company has continued to grow rapidly, even amidst the unstable situation in the Middle East.
One of the company's greatest achievements is the expansion of its service geography. In 2019, guests who booked through HalalBooking had access to just 732 hotels. By 2024, this number has grown to 13,176 hotels across 98 countries.
While Turkey remains the most popular destination for halal tourism, this year, for the first time, more than a third of HalalBooking customers have traveled outside of Turkey. Furthermore, reservations in Turkey have increased by 4%.
Among the top 10 popular destinations, Saudi Arabia (150%), Egypt (108%), and the United Kingdom (84%) have shown significant growth.
Turkey, Germany, and the United Kingdom remain HalalBooking's main customer base. However, for the first time, reservations from countries in the Gulf Cooperation Council (GCC) now account for more than 5% of total sales. This trend is expected to accelerate further in 2025.
In celebration of its 10th anniversary, the company has unveiled a new logo and introduced new features for users via its mobile apps. HalalBooking Loyalty Club members are now offered exclusive discounts, and a new "Room Selection" function has been launched to ensure families can stay together.
New strategic partnerships have also been established, including collaborations with the Wego travel app and Air Astana's Nomad Club loyalty program. Additionally, HalalBooking has partnered with Shaza Hotels and Jumeirah Hotels, which will significantly contribute to the development of halal tourism.
The company aims to reach $100 million in sales by 2025, with growth primarily driven by expansion into new markets and technological innovations.
