Replenit, an AI decision engine for retail that turns customer signals into real-time, individualized decisions, has raised $2.5 million in a pre-seed funding round. The round was co-led by Movens Capital and Vastpoint, with participation from Logo Ventures, DigitalOcean Ventures, Finberg, Caucasus Ventures, and angel investor Mati Staniszewski, CEO and co-founder of ElevenLabs. Founded by entrepreneurs with experience scaling a martech company to unicorn status, Replenit is already working with more than 30 enterprise retailers globally within its first year.
Retail organisations today operate on extensive customer data and orchestration systems, yet decision-making is constrained by static rules, broad segments and models trained exclusively on historical patterns. The result is a clear intelligence gap: more than 50% of consumers say personalisation feels off-target (Deloitte), and although 90% of marketers consider first-party data critical, fewer than 30% integrate it effectively across channels (BCG). AI search is already reshaping how shoppers find and evaluate products, on track to influence $750B in consumer spending by 2028 (McKinsey). Retailers face corresponding pressure to make high-quality, real-time decisions at the individual level, rather than relying on predictive analysis.
Replenit closes this gap with a reasoning layer inspired by the concept of Theory of Mind that operates at the level of the individual customer. Developed with PhD-level AI researchers, the system interprets behavioural signals as indicators of intent and context, enabling retailers to decide what action to take in each moment rather than reacting to past events. Unlike a rules-based automation engine, it determines what each customer needs in real time. Then, selects the most relevant actions at scale based on analysis that more closely resembles human thinking than other standard retail AI models. This results in customer experiences that feel genuinely personalised rather than downstream of mass marketing.
Ilyas Kurklu, Co-founder and CEO of Replenit, said: “Retailers can no longer rely on prediction alone. They need to understand intent, reason in context, and decide what to do next for each individual customer. Most AI tools today focus on efficiency or content generation, but the real challenge is decision-making. Replenit improves the quality of every commercial decision, helping retailers move from static rules to real-time, AI-driven actions that directly drive revenue. Our vision is to define a new standard for retail intelligence”.
Replenit integrates with existing infrastructure — including Databricks, Salesforce, Braze, Bloomreach, and Klaviyo — adding an intelligence layer that drives stronger retention, repeat purchases, and greater value from existing data. The practical effect for retailers is significant increase in revenue, without increasing the volume of generalist campaigns. L’Occitane en Provence recorded a 235% increase in post-purchase revenue after deploying Replenit’s engine. iBOOD, one of Europe’s best-known flash-deal retailers, now attributes 6.3% of total company revenue to Replenit-driven decisions. Every contract includes an explicit 10× ROI guarantee with a contractual exit clause if results are not delivered. To date, no customer has invoked it.
Lukasz Lewandowski, Investment Director at Movens Capital, said: "Retailers are sitting on tons of customer data, but very few can turn it into real-time decisions that drive revenue. Replenit is building the AI layer that closes that gap, helping brands act at the exact moment a customer is ready to buy again. With a team that has already scaled global martech platforms and early proof with major retailers, we believe Replenit has the potential to define a new category in retail infrastructure."
Replenit was founded by six Turkish entrepreneurs with more than 40 years of combined experience scaling B2B SaaS and martech companies internationally, including to unicorn level. The company was founded by six entrepreneurs who previously helped scale a Turkish martech company to $2 billion across 26 countries. Headquartered in Warsaw, the company chose Poland as its base to tap into one of Europe’s strongest engineering hubs and fastest-growing economies, with additional technical operations in the Netherlands.
Replenit's story reflects a broader trend. Poland has long attracted founders from Ukraine and Belarus — entrepreneurs seeking stability and access to the EU market. Increasingly, teams from Turkey and the Baltic states are choosing Warsaw as their European base. Karolina Kukiłka, Partner at Vastpoint, said: “Higher diversity of talent is one of the keys to Poland’s long-term success as a technology hub. The Replenit team combines ambition, exceptional customer success, and operational efficiency, which made it an easy investment decision.”
The $2.5 million round will support further product development, and AI research, and operations and engineering teams growth in Poland and the Netherlands. Replenit also plans to expand its US presence and establish a local team before the end of 2026. Replenit aims to position its technology as a central intelligence layer for retail, supporting decision-making across engagement, retention, and long-term customer value.
