The new official mascot of SIMA Digital Solutions Platform – “Simi” has been introduced. The image of a robotic squirrel has been chosen as the new face of the brand.
The squirrel is known as a hardworking, agile, positive animal that collects and protects useful resources in nature. These characteristics coincide with the secure protection of data and a comfortable user experience in the digital world.
“Simi” is intended to be used in communication channels for 5 sub-products of SIMA Platform. The mascot was developed with the aim of implementing trend innovations in the service sector and improving user experience. Therefore, SIMA’s new visual strategy aims to explain digital services in a simpler and more entertaining way for everyone.
It should be noted that “Simi” will soon be used in all SIMA communication channels and digital interfaces. With “Simi”, which has a friendly and cute appearance, the SIMA platform aims to make technology more understandable and sincere for all user groups.
About SIMA Digital Solutions Platform
SIMA Digital Solutions Platform, created by "AzInTelecom" LLC, is a digital ecosystem based on cloud and biometric technologies. The platform fully digitizes identification, signing and payment processes through "SIMA Signature", "SIMA KYC", "SIMA Access", "SIMA Token" and "SIMA Pay" products. The system provides a convenient, flexible and secure remote service environment for citizens, the state and the private sector. For more information: www.sima.az.
