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Startups this week: investments, liquidity, and future prospects

Nigar Sultanli
13 May 2025 10:53
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Startups this week: investments, liquidity, and future prospects

This week brought several notable developments in the startup ecosystem. While there were no IPOs (Initial Public Offerings), there were important acquisitions, liquidity events, and funding rounds across various stages and sectors.

Liquidity Events

Mainstreet.com, a fintech startup based in San Jose, California, was acquired by Employer.com, a workforce management company. Following the deal, Employer.com’s valuation is nearing $700 million. Mergers and acquisitions like this have become a strategic path for many fintech startups seeking to grow and strengthen their market presence.

Meanwhile, General Fusion, a Canada-based energy startup, despite entering a new phase of development, announced layoffs affecting 25% of its staff due to financial constraints. CEO Greg Twinney cited funding shortfalls as the primary reason. This highlights how economic pressures continue to affect staffing decisions in the startup world.

Additionally, Datadog acquired Eppo, a feature flagging and experimentation platform, as part of its strategy to expand in this domain. Eppo will now operate under the Datadog brand. Datadog also acquired Metaplane, an AI-based observability platform, further accelerating its capabilities in the artificial intelligence space.

CEO Changes and Customer Retention Challenges

Startup 11x experienced internal challenges, particularly in customer retention, which led to the resignation of CEO Hasan Sukkar. He has been replaced by Prabhav Jain. This leadership change underscores the critical importance of customer satisfaction and retention in ensuring a startup’s sustainability.

New Investment Rounds

NewLimit, a longevity startup co-founded by Coinbase CEO Brian Armstrong, raised $130 million in a Series B funding round. The company is working on extending human lifespan and improving health outcomes. Led by venture capital firm Kleiner Perkins, this round demonstrates rising interest in longevity technologies.

Finom, a neobank offering services to SMBs across several European countries, secured approximately $105 million in funding from General Catalyst. This investment is expected to fuel its expansion into new markets.

Battery Technology and Deep Tech Advancements

Breathe Battery Technologies, which develops software to optimize battery performance and extend battery lifespan, raised $21 million in a Series B funding round. This funding supports innovations in electric vehicles and energy storage solutions.

Bosch Ventures also announced the creation of a new $270 million fund aimed at investing in deep tech startups, with a special focus on North America. This move reflects increasing support for frontier technologies.

Greek Startups and Cross-Border Investment

Marathon Venture Capital, an investment firm supporting Greek startups, announced it has raised $84 million for its latest fund. This capital will help Greek startups scale globally, particularly those in the innovation and technology sectors.

Summary
Despite a challenging economic climate, the startup ecosystem continues to show resilience and adaptability. From groundbreaking tech in longevity and AI to strategic acquisitions and cross-border investments, startups are not only weathering the storm but are actively shaping the future across industries. Investors, in turn, remain eager to support bold ideas and next-generation solutions.

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