The social network VKontakte has revealed the total revenue generated by authors through its monetization tools. In 2024, authors earned money through the content they created (posts, videos, etc.), which came from donations and other means provided by their followers and supporters.
VKontakte's monetization tools are various features that authors use to make money. These include receiving donations from followers, earning revenue from advertisements, and other paid services. By using these tools, the total revenue of authors increased by 28% over the year, reaching $71,000.
In 2024, authors earned $14,000 through VK Donat, a tool that allows authors to collect money for specific purposes. 43,000 communities have utilized this feature.
Overall, authors on VKontakte published 7.6 billion pieces of content, with the most liked posts being the most popular. This shows that the social network has become more profitable for both authors and users.
