WhatsApp messenger is preparing a new paid subscription service for personalizing the application. WABetaInfo reported on this. It is reported that the subscription will not be mandatory and the main functions of the messenger will remain free as before.
According to the information, the new service will be called WhatsApp Plus and is intended for both Android and iOS applications. Currently, the tariff is still in the development stage. The price of the subscription and the official launch date have not yet been announced.
WhatsApp Plus may allow users to customize the application more extensively. For example, users will be able to change the application icon and adjust the colors of interface elements differently.
In addition, within the framework of the new subscription, users may have the opportunity to pin up to 20 chats instead of the standard 3 chats.
According to the information, the subscription package may also include exclusive ringtones to personalize notifications, as well as special sticker packs and other additional features.
It is noted that Meta Platforms currently receives revenue from WhatsApp mainly through advertising. In addition, there is a paid verification service called Meta Verified for business accounts.
Meanwhile, Android Authority discovered a note in January 2026 about a paid subscription that would allow users to disable ads placed in channels and “statuses” in the beta version for Android.
