Two young founders, aged 20 and 22, built an AI startup that studies people’s digital habits and raised $5 million in funding.
20-year-old Amogh Chaturvedi and his team launched Human Behavior just a few months ago. Their goal is to use vision AI to help companies understand why people use or leave their products. Unlike traditional analytics tools that only track clicks and events, Human Behavior shows real user actions and provides deeper insights.
The team had earlier built an e-commerce tool called Dough, which they sold before focusing fully on Human Behavior. They say their approach makes analysis faster and easier compared to the old way, which often took engineers weeks of work.
Although only four months old, the startup went through Y Combinator and quickly closed a $5 million funding round with support from General Catalyst and famous investor Paul Graham.
Right now, Human Behavior works with fast-growing startups, giving daily reports on product usage, errors, and user drop-offs. The founders also plan to expand the technology into automated testing and customer support in the future.
