ARM, long known for powering billions of chips across mobile phones and countless other technologies, is now taking a bolder step. The company will no longer be satisfied with just designing and licensing chip architectures—it is preparing to produce its own chips for artificial intelligence (AI) and data centers. To this end, ARM has recruited Rami Sinno, Amazon’s lead engineer for AI chips, to its team.
Rami Sinno played a key role in developing Amazon’s well-known Trainium and Inferentia chips. These chips are designed to run large AI models and are recognized as a more cost-effective alternative to Nvidia’s expensive GPUs. His expertise will give ARM a significant advantage in developing its own processors.
Until now, ARM only designed chip architectures and licensed them to other companies. The company is now changing its strategy to become a direct processor manufacturer. This move positions ARM not just as a technology provider, but also as a competitor to giants like Intel, AMD, and Nvidia.
Rami Sinno is not ARM’s first major hire. The company previously added Nicolas Dube, a system designer from Hewlett Packard Enterprise, as well as Steve Halter, who held senior roles at Intel and Qualcomm. These hires demonstrate ARM’s ambitious goals in this field.
With the support of SoftBank, ARM aims to become a strong player not only in smartphones but also in the AI and data center markets. The company’s recent moves indicate that it could emerge as a serious competitor in this space in the coming years.
